WVRF Spices Up NAB SHOW Shanghai with VR

The warm summer breeze took WVRF’s COO, Delphine Seitiee and WVRF’s Content Manager, Maria Guta to the third edition of glamorous NAB Show Shanghai, in China, 13 – 15 June, 2017.

NAB Show Shanghai is an international event consisting of various Chinese and international technological development, mostly broadcasting related from the newest 3D or Chroma screen technology to highly advanced VR gadgets, and built on the success of the 90-year-old brand of NAB Show. It is an integrated platform, offering a thought leadership conference, production and post production training, and a 20,000 Sqm trade show for professionals at global transmedia industry to exchange ideas, trade and get to know forward looking technologies and content.

One of the highlights of NAB Show Shanghai this year and last year was Virtual Reality, advancing the VR industry development of China. WVRF teamed up with TCDIC, the technological cluster from China’s Ministry of Culture to facilitate cultural trade between the World and China as our goal is to promote qualitative VR content not only in Switzerland, but also internationally. NAB Show Shanghai was the perfect occasion for this purpose, we met many local participants and attendants, as well as from other corners of the world, including Korea, France, Spain, UK, Germany, Turkey, and the USA.

The selection signed by Guta was all-inclusive in terms of content, both for mobile and desktop VR.  From our selection, many attendees enjoyed Firebird: La Péri from Innerspace VR, France; Little Thought from Lina Reinsbakken of Norn Studio, Norway; Quantum Creator from Vlad Lomnasan – Romania; Out of The Blue from Sophie Ansel in collaboration with VR FOR GOOD by OCULUS, France; and After Solitary from Cassandra Hermann & Lauren Mucciolo of Emblematic Group and Frontline, USA. Along with the Festival, WVRF invited Hadrien Lanvin of Innerspace to speak about VR.

NAB Show Shanghai was a useful event for discovering new technologies, and we look forward to its future enhancements and novelties in the VR section in the coming years.