Reframe Saudi screening
a culturunners VR Film
Directed by Matteo Lonardi

TriBeCa, New York - April 19th

On the occasion of the 2018 Tribeca Film Festival, Misk Art Institute, CULTURUNNERS and World VR Forum present: Reframe Saudi

The World VR Forum and CULTURUNNERS are pleased to present “Reframe Saudi” during the dynamic week of the Tribeca Film Festival.

Join us as we step inside the world of Saudi Arabian artists’ studios, seeing their artworks come to life as we learn about the rapidly changing kingdom.

For our inaugural event, on April 19th, we will present a screening of the film, followed by a VR discussion. Over the course of three days, we will host special screenings inside the CULTURUNNERS Majlis space—a unique and sprawling studio right in the hub of Tribeca.


Thursday, April 19, 2018 – 6-8pm

6pm Screenings of “Reframe Saudi” begin

7pm Opening Remarks

Jasmine Bager, Saudi Arts Journalist

Panel conversation

“Trailblazing and Immersive: How VR experiences are reshaping our current cultural landscape”

Opening Remarks

Jasmine Bager

Saudi Arts Journalist


Lily Baldwin

Filmmaker and Dancer

Antoine Cayrol

Founder and Producer, Atlas V

Limbert Fabian

Emmy Award-winning Director and Executive Creative Director, Flight School

Matteo Lonardi

Director of Reframe Saudi

David Kaufman: Moderator

Global Lifestyle Editor, Quartz

144 Duane Street
New York, New York


Marisa Mazria Katz

Additional screenings will be available from 10am – 12 noon on April 20th and 21st, at 144 Duane St.

About Reframe Saudi
Reframe Saudi is a VR documentary that sheds light on a pioneering generation of artists who have carved a creative space within Saudi Arabia. As the country enters a new phase socially and eco- nomically, the lm transports you to the studios of artists between Jeddah, Abha and Riyadh. Each of them, through their work, re ects on a di erent aspect of this transformative historical time. Learn more at

About Misk Art Institute
Misk Art Institute is a new cultural organization operating under the auspices of the Misk Founda- tion, established by Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud. Led by Saudi artist Ahmed Mater, the Institute was created to encourage grassroots artistic production in Saudi Arabia and enable international cultural diplomacy and exchange.

About Culturunners
Developed in collaboration with an international network of artists and journalists from the Middle East, Europe and the United States, CULTURUNNERS is an independent model of cultural ex- change and production; one which empowers and mobilizes international artists to tell stories and create art across physical and psychological borders.
Learn more at