Looking at media as an intermediary in public opinion and a promoter of conflict-sensitivity and humanitarian action has encouraged UNITAR to approach the Geneva Peaceweek Event from a unique angle. At the “reversed-cinema” event, multi-media reports, films and articles will be on display in the halls of the Palais des Nations followed by a discussion with experts in the field. Those in attendance will have the opportunity to view these items as if they were at a museum, where they will see and hear examples of truthful journalism that contributes to the culture of peace. The following discussion with well renowned media, educational and IO representatives on the panel, will revolve around what, if anything, each group needs to do to become a positive agent of change and how to shift organizational normalities away from sensationalistic. Additionally, consumers can be encouraged to demand positive coverage to become better informed and thus motivated to engage in humanitarian action.
The VR Cinema is an exquisite selection of 360 ° international videos covering different genres and displayed in synchronized sessions on Samsung Gear VR.