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Virtual Reality Advertising

At this moment in time Virtual Reality is an abstract notion for most people. It is easy to find news features and documentaries speaking about the potential of the medium. The video above is the most effective demonstration of Virtual Reality that I have seen so far. I like that they use a greenscreen to key in the environment that the guinea pigs are in. We are immersed in to the reality that they are seeing. It demonstrates not only the games and environments you could find yourself in but how it is a communal rather than solitary experience. This advert removes some of the stigma of virtual reality.

From the 6th of May to the 8th of May 2016 a meeting will take place in Crans Montana Switzerland. It has the title of World Virtual Reality Forum.  “The World VR Forum is dedicated to advancing the virtual reality industry and culture.” Artists, documentary makers, news producers, architects, surgeons and an ever-expanding group of people will benefit from this technology. The video above helps us understand the intricacies of using something as simple as two hand held controllers.

Read the entire article here.