21
Jul

The Workings of the Brain, Immersive Storytelling and Point of Convergence Explored at WVRF17’s Conferences

The overall programme was composed under the leadership of WVRF’s Salar Shahna, CEO & Creative Director and the artistic direction of World VR Forum’s 2017 Chairman, Neal Hartman, Researcher at CERN in Geneva who brought in the pioneers of the VR and AR industries from all corners of the world to speak on the latest developments in their fields at Le Regent Congress Center, in Cras-Montana, from 11 to 14 May.

Day 1: The Brain – The Ultimate Engine of VR

VR as a new medium brings radical change in our representation of the World, operating on the individual by acting on the nervous system receptors to transport her or him into a different universe. As refined as this technology is, for its functions to be adapted and controlled, it is necessary to understand the cognitive mechanisms that are associated with it; from the point of view of the user as well as the creator of the content. Its experience launches the transition of humanity in a new paradigm involving transhumanism, artificial intelligence and fusion of Arts and Technologies.

Day 2: Storytelling & Investment; Crafting Your story and How to Fund It

Primarily, Virtual Reality overturns the narrative grammar of traditional screens by covering the whole view in 360°. Virtual Reality fundamentally transforms personal and collective entertainment as we know it. Therefore, it is necessary to invent a language that allows one to fully enjoy all the aspects of this medium. This day was devoted to the definition and understanding of the mechanisms transferring the message of the story to the public and its connection to the content. We are interested in artistic expression as well as the marketing possibilities. To make this day more entertaining, Hollywood studios were mixed with Swiss specialists and engineers from the Silicon Valley.

Day 3: Point of Convergence, Bridging Virtual Reality with the Real World

VR’s industrial invasion is explored. Virtual Reality does not only impact entertainment, but also the arts and sciences. The last conference day put a focal point on disciplines that will particularly benefit from this new technology by evolving, even reinventing themselves. We specifically discussed the fields of tourism, education, sport and journalism. The conference concluded with the arrival of a dozen of international journalists that have participated in the WAN-IFRA Master Class on “Immersive Journalism” in the first two days.